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Unfortunately I missed the hour long presentation today with Gellan Watt (MD of Thinking Juice), due to the lecture theatre being overcrowded.
However he agreed to give us Vis Commers a more one to one presentation and guidance after his lecture. From this I gained this useful guidance -
- Have around 6-10 pieces in your portfolio (8 is a nice number)
- Only put in work that you are proud of (don't try and fill in spaces with lesser work)
- Know your work, so if you are asked questions, you know what you are talking about
- Do not overcrowd pages
- Try and have a running theme of how you present it through the portfolio
- Do not overcomplicate pages - let your work do the talking
- Include pieces (such as greeting cards) within your portfolio as they look better 3d rather than flat
- Have a pdf format of your portfolio to send out to companies
- But only have a teaser of your work in case they want to see your portfolio - they don't want to see everything they've seen before.
Now need to get my portfolio together for the PPRD hand in!
Showing posts with label guest lecturer. Show all posts
Showing posts with label guest lecturer. Show all posts
25.2.09
6.1.09
[CATTELL RONCA TALK]
Yesterday we had a talk from freelance Illustrator Cattell Ronca. She broke her presentation into sections, giving us advice on everything we need to know to become a successful freelance Illustrator. This advice can also be used for a freelance Graphic Designer as a lot of it was general.
1. DEFINE MARKET:
- editorial, design, greeting cards, advertising etc.
2. RESEARCH POTENTIAL CLIENTS:
- what kind of illustrations/designs are being used?
- look at publications.
3. ADDRESS THE RIGHT PERSON:
- record the names of art directors/editors (Get spelling right!).
- use directories - AOI directory, FileFX, Bikinilist. (Time saving but expensive)
4. SELF PROMOTION:
- your work must stand out, original, memorable (i.e handmade or limited edition), must have value.
- demonstrate your way of thinking and communicating an idea.
- good concept.
- how special are you?
- think outside the box.
5. SHOW YOUR PORTFOLIO:
- use names you collect to make appointments.
- your portfolio must be impeccable.
- include work only relevant for client.
- commissioned work goes in front.
- only include work you're most proud of.
- experimental work in back.
- max. size A3.
- no more than 20 pieces.
- no sketchbooks.
- always bring business card.
- ask AD who else they can recommend.
6. CREATE A WEBSITE:
- make it interesting.
- easy to navigate.
- must be available to everyone.
7. NETWORK:
- with other illustrators.
- keep in touch with people you studied with.
- regular contact with clients - send postcards?
- organise exhibitions.
8. GET COMMISSIONED:
- confirm commission in writing.
9. COPYRIGHT:
- your name.
- do not give it away, offer a licence.
- read smallprint, especially where it says 'ALL RIGHTS'.
10. PRICING:
- what is illustration used for?
- how big is the client?
- how big is the budget?
- circulation?
- area and duration of the licence?
I found the talk to be very inspiring and helpful, and I will be looking back over my notes from the talk before I go into the big wide world! After the talk she showed us through some of her work which I found to be very good and interesting.
1. DEFINE MARKET:
- editorial, design, greeting cards, advertising etc.
2. RESEARCH POTENTIAL CLIENTS:
- what kind of illustrations/designs are being used?
- look at publications.
3. ADDRESS THE RIGHT PERSON:
- record the names of art directors/editors (Get spelling right!).
- use directories - AOI directory, FileFX, Bikinilist. (Time saving but expensive)
4. SELF PROMOTION:
- your work must stand out, original, memorable (i.e handmade or limited edition), must have value.
- demonstrate your way of thinking and communicating an idea.
- good concept.
- how special are you?
- think outside the box.
5. SHOW YOUR PORTFOLIO:
- use names you collect to make appointments.
- your portfolio must be impeccable.
- include work only relevant for client.
- commissioned work goes in front.
- only include work you're most proud of.
- experimental work in back.
- max. size A3.
- no more than 20 pieces.
- no sketchbooks.
- always bring business card.
- ask AD who else they can recommend.
6. CREATE A WEBSITE:
- make it interesting.
- easy to navigate.
- must be available to everyone.
7. NETWORK:
- with other illustrators.
- keep in touch with people you studied with.
- regular contact with clients - send postcards?
- organise exhibitions.
8. GET COMMISSIONED:
- confirm commission in writing.
9. COPYRIGHT:
- your name.
- do not give it away, offer a licence.
- read smallprint, especially where it says 'ALL RIGHTS'.
10. PRICING:
- what is illustration used for?
- how big is the client?
- how big is the budget?
- circulation?
- area and duration of the licence?
I found the talk to be very inspiring and helpful, and I will be looking back over my notes from the talk before I go into the big wide world! After the talk she showed us through some of her work which I found to be very good and interesting.
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