[LOOK AGAIN / THINK AGAIN FINAL CRIT]

The first critique of the new academic year. Overall it was very good feedback. Neil felt it was a good campaign, with a good, strong and simple design; which is easily understandable. It was felt though that it could do with a bit of playing around to make it the finished article. Improvements suggested were that - 

• Need more clarification from the bottom text, maybe explain the campaign a bit further?
• Could treat it as if the law has come into effect and it is a general public info advertisement.

Not major changes and merely suggestions, which is always a sign of a good piece of design. The general feeling was that it was nearly there, just needed wording slightly different. Was also suggested that the green crosses could be seen as looking positive, but I didn't agree with this as the Pharmacy symbol is world renowned. Another suggestion was to have the pharmacy symbol defeating and stamping out the cigarette, and I will look into this further. Overall I am really happy with the feedback from my first unit of the 2nd year.